Our challenge in wine communication. Wine is a very crowded market, especially red wines, especially in Italy.
The market trend in recent years, in addition to promoting white wines and prosecco, shows an increase in social consumption of wine at the expense of consumption during meals.
Everto debuts in 2013 with a Barbera d’Asti DOCG and then introduces the Nizza DOCG in the following year. The offer is aimed at wine shops, street food catering, aperitif bars, targeting a young and trendy audience.
Zog designed and developed Everto’s packaging with the goal of combining the need to meet a non-traditional audience with the need to be unique and stand out in the crowded wine market.
Everto’s naming and packaging study start from a famous Roland Barthes phrase that can be read on the label on the back of the bottle.
“Wine is above all a converting substance, capable of reversing situations and states, and of extracting from objects their opposites – for instance, making a weak man strong or a silent one talkative. Hence its old alchemical heredity, its philosophical power to transmute and create ex nihilo.”