size matters

The Fiat 500 is a small and cheap car.

Nevertheless she has a huge brand heritage remanding to the particular Italian way to enjoy life. Coherently to previous communication we positioned this small and cheap car as a luxury status symbol.

 

(Project developed for Leo Burnett Italy)

 

Bronze 2014

Silver 2014

Gold 2014

Contact us

3, 2, 1 ... Ignition. Let’s fly together! Are you interested in a collaboration, partnership or do you just want to know more?
contact