A post production journey

Jeep advertising communication leverages on the top level of the Maslow’s Pyramid of needs: the desire to know, explore and understand.

 

The campaign invites to rediscover the childhood’s ability to wonder while escaping daily routine: “Wonder is out there”.

 

(Project developed for Leo Burnett Italy)

 

Even if “Wonder is Out There”, actually we travelled all around the world without almost leaving our offices. To produce the photos of this campaign many different post-production techniques have been employed.

In this case, to have the best image quality, the car was photographed outdoor. The shooting caught light conditions from dawn to dusk, to have the opportunity to match the light direction of any possible background chosen for the campaign.

Other pictures are obtained from 360° HDR backgrounds matched to CGI cars.

Other cases were treated with mixed techniques.

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